Thoughts on Why Some Responded Viscerally to Luigi Mangione’s Alleged Actions
Ashley Shelby’s Note: This piece originally appeared on Bartleby on Trial, the author’s Substack
In the hours following the killing of United Healthcare CEO Brian Thompson, and the release of
the first surveillance video showing the shooter gunning Thompson down, public response
immediately took on a form that some—particularly those in the ruling class or wealthy individuals
without much anxiety regarding health care costs and coverage—didn’t expect: approval, admiration,
and even affection and desire. When the surveillance shots from the hostel were released, we learned
that “assassin-bae” had a smile that was a “deadly weapon.”
As most readers will remember, this phenomenon caused much pearl-clutching in the media. The
BBC worried about a “dark fandom,” referring to admiration of the shooter as “fetishization.” In
that article, Professor Tanya Horeck from Anglia Ruskin University, was quoted as saying, “The
mood around Luigi Mangione is ‘thirst.’”
I actually agree with Horeck. There was a lot of thirst. But the thirst I’m talking about is not the
thirst she’s talking about.
The thirst I’ve seen since the events of December 4th is not sexual in nature, at least not primarily
sexual (more on that later). The thirst I see is instead the visceral reaction many experienced in direct
response to the killing of a health insurance CEO and to the individual accused of the crime. The thirst I see is for the establishment of a social sanction for threats to the group’s survival and, at a
basic level, a thirst for recognition that there is a threat at all.
First, an author’s note: I am not an evolutionary biologist or psychologist. I’m an ex-journalist and
writer, and while I did graduate with an anthropology double-major and am a lifelong “student” of
these disciplines I am nowhere close to an expert in the fields of evolutionary theory, evolutionary
sociology, and other related fields. These are merely my observations (although I strive for them to
be informed and sourced observations).
However, I believe an evolutionary perspective on the phenomenon described above may provide
an interesting counterpoint to the widely propagated take that the so-called “festishization” of Luigi
Mangione and/or the shooter is a sign of social decay or a coarsening of social dialogue.
The Danger of Non-Reciprocators to the Group
With those animals which were benefited by living in close association, the individuals which took the greatest pleasure in society would best escape various dangers, while those that cared least for their comrades, and lived solitary, would perish in greater numbers.
—Charles Darwin, The Descent of Man
This epigraph appears at the beginning of a 2008 paper written by Mark Van Vugt and Mark
Schaller, published in the journal Group Dynamics: Theory, Research, and Practice. “Evolutionary
Approaches to Group Dynamics: An Introduction” offers an accessible primer on group dynamics
seen through the lens of evolutionary theory. In it we learn what I would consider is now mainstream information: that group living is an evolutionary adaptation, or adaptive strategy, that
promotes survival and reproduction.
At the same time, we have also evolved psychological strategies or mechanisms that “have profound
implications for many different aspects of group dynamics.” Part and parcel of this is the fact that
group living is not and cannot be egalitarian. In other words, the benefits of group living will not be
equally distributed.
Germane to our discussion about the CEO shooting is this interesting tidbit:
“Among ancestral humans, fitness may have depended crucially upon the sharing of valued
resources, such as food; but this created the problem of finding trustworthy partners to share food
with. Because it was potentially lethal to share with people unlikely to reciprocate, natural selection
processes may have favored psychological mechanisms that facilitate the identification, avoidance,
and ostracism of nonreciprocators (emphasis mine). There is growing evidence that humans indeed
have specialized decision rules for cheater detection and social exclusion (Kerr & Levine, 2007;
Kurzban & Leary, 2001).”
I’m particularly struck by this line: “it was potentially lethal to share with people unlikely to
reciprocate.” When considering our collective “group” it’s not difficult to identify a class of
individuals who do not reciprocate with the rest of us. Members of that class include Elon Musk,
Jeff Bezos, Peter Thiel, Andrew Witty, and other unimaginably wealthy and powerful individuals.
They take from the group by hoarding wealth, taking advantage of government subsidies they do not
need, resisting unionizing efforts aimed at fair wages and safe working conditions, interfering in
democratic processes to further their own interests.
And they fail at the most basic of reciprocative behaviors in our modern society: they do not pay
their fair share of taxes. Sometimes they do not pay taxes at all. Taxes, of course, are the means by
which we keep our common infrastructure safe, pay for universal services like mail delivery, libraries,
schools, airports—the list goes on and I don’t need to educate you on why taxes are necessary in our
society. Particularly in a society with such massive income inequality.
This is all true of most corporations, as well, including United Healthcare, because corporations are
also members of our “group,” having been granted personhood by our Supreme Court. Despite
mining our citizenship and our government for labor and cash, these corporate persons also do very
little to reciprocate for all the resources they utilize and hoard. (Incidentally, the “freeloader
paradox” is well worth reading about using the lens of the current state of corporate capitalism and
corporate welfare.)
From an evolutionary perspective, these individuals are a danger to the collective well-being of the
group. I am arguing here that on some level, many of us understand this, whether we are able to
verbalize it or not. Some of us understand this based merely on observation of how these
individuals/corporations interact with the group; others have to experience the negative impacts of
their lack of reciprocation firsthand, as with, for example, an unjustified claims denial from a health
insurance company that has successfully used tax loopholes to avoid paying taxes.
The danger of non-reciprocators under the guise of both corporations and individuals is self-
evident, but broadly, due to their resource-hoarding, the rest of the group is left with fewer
resources and find themselves having to continually defend the scant resources left over from these
non-reciprocators as well.
Freeloader Freddies: The Old Rules Don’t Apply
What does this have to do with “assassin-bae”? A lot, actually. Remember earlier, where I cited Van
Vugt and Schaller saying that over tens of thousands of years of evolution and group living, humans
have developed certain psychological mechanisms to deal with certain social dynamics?
So, part of that is the emotions we feel in response to those dynamics. We were puny, half-naked
apes on an open savannah for a long time, so we certainly developed fear. We learned quickly that
we had a better shot of survival if we banded together and developed a deep need for social
connection and a fear of banishment (banishment meant certain death for thousands of years). Love
and affection deepens social bonds, and the deeper they run, the safer we are. These sorts of
emotions became part of our biology because they provided great evolutionary benefits. They
helped keep us safe.
What about things that posed a threat to the group—behaviors that harmed the group’s chances of
survival? What about the one guy who raided the stores of food in the middle of the night because
he got the munchies and then the rest of the group had to go hungry for days? Or the guy who
always took just a little more than his fair share at dinner, leading to smaller portions for the
children? The one who used up all the medicinal herbs for a headache instead of saving some for the
critically ill mother and her children?
These individuals were removed from the group, just like any other threat would be. The term is
social exclusion, and it is an adaptive mechanism that protected our early social groups from harm.
Another way to put it is to say that groups optimized their chances of survival, or their fitness, by
determining who should be included in the group. Those who share
resources—reciprocators—would be at the top of the list. Those who hoard them would pose a
danger and therefore would be excluded from the group.
Now, typically, dealing with “social parasites”** or free-riders would not require a lot of work—social sanctions, punishments, or ostracism/shame was usually enough to get people back in line.
**I want to acknowledge the fraught, problematic history of the term “social parasites.” As I will mention later, this term has been used predominantly to describe poor people, those who utilize social welfare programs, etc.. If this term can’t be eliminated from our vocabulary, I’d love to see it applied to those who actually do have a parasitic relationship to the group, namely corporations and billionaires.
Fast forward to right now, and those mechanisms have proven largely useless. Yes, they work on the
individual level—the stick-up man, the shoplifter, the small-time fraudster, the lone murderer, all
end up in jail, banished from society for a period of time.
However, social murder—a term coined by Engels to describe death caused by capitalists and
capitalistic systems—goes unpunished. There are no social sanctions stopping Brian Thompson and
Andrew Witty from utilizing automated claims denial software to deny people lifesaving healthcare
or to play games with prior authorization in order to run out the clock on cancer patients. No
punishment. And ostracism and shame have zero effect on the corporations and the individuals who
not only don’t reciprocate in society but who actively harm it.
In short, many Americans feel, and with good reason, that there is no mechanism to protect the
group’s well-being from these “social parasites” (the term used by Luigi Mangione in the document
law enforcement alleges he wrote). The group is left unprotected from these threats, its well-being
has been diminished, and the freeriders gain more and more power despite being fed only by the
common resource pool, including the group’s labor.
This creates a profound emotional response, though in modern society it may feel diffuse and
opaque. A general sense of discontent, frustration, and anger with no real target. There are so many
free-riding corporations and individuals, all of whom seem to have incomprehensible amounts of
money, and yet they want more, and they want to take it from you, someone who has scant few
resources. Because of the evolutionary history in your DNA, you long for a correction to this
imbalance, because you know, somewhere in your bones, that this is about survival.
And yet, there is no recourse—not for you, and not for the group. The freeloaders are going to suck
the group dry. The group will not survive because the norms are not being enforced nor are the
usual social sanctions.
A Group Protector Steps Forward
I argue that we feel this threat on a deep, visceral level, even if we don’t articulate it in terms of
evolutionary biology or psychology. For those of us who are not billionaires or the wealthy butlers
to the billionaire and ruling class, this fear manifests as a low-level, low-grade anxiety that is always
there. We’ll occasionally lash out at a claims adjuster or a mortgage broker or a loans administrator,
and we’ll rage-post, sometimes even about the freeloaders, even though we know it accomplishes
nothing in the way of eliminating the threat to group survival.
But mostly we just go along, hoping for the best, worried mostly about our own survival (and our
family’s), unable to find the bandwidth to worry about the well-being of the group as a whole. At
least not for long periods of time.
And then someone comes along—a member of the group—and delivers a social sanction to a
representative of the parasitical class and something happens to the group. Something remarkable.
Despite the rigidity of social norms, most of which have been engraved into our very beings since
we were children, many of us are unable to abide by them because of a much stronger emotional
response we feel but may not fully understand. Conditioned to respond to murder with horror and
fear, we experience neither emotion. Instead, many of us watch and rewatch the film of the gunman
who shot Brian Thompson on the streets of Manhattan in order to make sense not just of what we
don’t feel, but also of what we do.
For some of us, that emotion is gratitude. Now let me be careful here, for I do not mean that these
same Americans felt gratitude that the alleged gunman murdered a man in broad daylight. That is
not what I mean at all. The gratitude is for the acknowledgment of the wrong perpetuated by the
company and the industry the victim represented and it is gratitude for the reestablishment, however
flawed and fleeting, of social sanctions that meaningfully protect the group’s well-being, even if, as
in this case, that sanction is merely symbolic.
That feeling is big because it has been pent up for years. Not only that, it has been growing and
growing. As Mangione is alleged to have written in the notebook law enforcement says he was
found with, the insurance industry “checks all the boxes.” In other words, millions upon millions of
Americans have been damaged, hurt, or even killed because of health insurance industry practices
that are rewarded by our government (lack of regulation) and our capitalistic system (UHC made
$22.4 billion in profit in 2024—at this time, a health insurer making a profit can only happen via
harm to the group.)
Because the feeling many Americans experience upon learning of the events on December 4th, 2024
is big and intense and confusing, it goes a little sideways. Especially when it becomes clear that the
gunman was competent, intentional, young, and, we later learn, traditionally handsome.
For some, the gratitude for the threat-protection became hero-worship. Hours after news broke that
the bullet casings had Delay, Defend, Depose etched into them, and, as a result, it became clear that this
was, as hoped by many, an ad hoc social sanction for wrongs perpetuated against the group, graffiti
began appearing around the world that were homages to the shooter.
As soon as Luigi Mangione was identified as a suspect, posters featuring his face began turning up in
cities across the country. He was often depicted as a saint. One of the most salient images of this
hero-worship was a portrait of Mangione as “Saint Luigi” hanging in a pizza shop in Mangione’s
hometown of Towson, Maryland.
Let’s sit with this saint-ification of an alleged killer for a moment. Setting aside the usual social
policing rhetoric from the ruling class in whose interest it is to keep the working class docile through
social norms and niceties, consider the depth of feeling required for even tongue-in-cheek
deification to come into play in a scenario like this.
Another compelling bit of evidence that the killing of Brian Thompson was seen as a social sanction
among a substantial portion of the population is the ecumenical nature of the approval. While this
has diminished a little bit under the relentless partisan efforts to pit “leftists” and “right-wingers”
against each other (something that profit-seeking influencers and talking heads do every day), in
early days, there was remarkable resistance to these efforts.
“I’m MAGA-oriented and I still love what this guy did,” said one Reddit commenter. When right-
wing provocateur Ben Shapiro immediately tried to pin “celebrations” of Thompson’s killing on
“leftists,” he experienced so much pushback from his own right-wing fans that it made news in the
mainstream press. In a country deeply fractured politically for at least ten years, the murder of a
healthcare executive by a citizen created two weeks of unity—and this is indisputable. Even the NYPD’s report on public reaction to the murder indicates that approval on social media came
from both left-wing and right-wing sources.
Though the ruling class, the wealthy, and their media mouthpieces scrambled to find a framing for
this event that would eliminate the public’s sympathy for the suspected gunman, they failed. They
didn’t know why they failed, as they’ve been wildly successful before in framing news events and
political issues in a way meant to divide.
They failed because this act resonated on a deep, and I’d argue evolutionary, level with millions of
Americans who have long sought to see the “group” protected from a dangerous threat. Again, even
if that act of protection was symbolic. The need was so deep, and so strong, that it overrode, and
continues to override, the deeply ingrained social norm that would normally shame anyone who
refuses to condemn a murder.
Assassin-Bae as Norm Enforcer
Finally, on top of hero-worship, we also saw what, on the face of it, is a mildly amusing sexualization
of the alleged shooter. I think it’s important to point out that even before Luigi Mangione was
identified and his face hit the news, many people online had professed to have already fallen in love
with the alleged shooter, based solely on the grainy video depicting the murder. When photos of the
alleged shooter at a hostel emerged, which provide a look at his face, and it was widely agreed that
the face was handsome, the sexualization took off, in the form of jokes, artwork, and other user-
created content.
While this response was condemned by mainstream media, usually with a sexist undertone, I don’t
believe it trivialized the events of December 4th. Instead, I think what Professor Horeck, from the beginning of this piece, called “thirst” was actually gratitude for the shooter’s perceived norm-
enforcing action. And it was expressed as admiration for an individual who, in evolutionary terms,
demonstrated “fitness.” That is, an individual who saw the threat to the group’s survival (again,
speaking in evolutionary terms) and who, in the absence of any kind of norms-enforcement, took
altruistic action to protect the group.
Of course, in any group—human or non-human—the individual exhibiting the most “fitness” is the
most desirable. The media can lambaste the women (and many men) who drooled over Luigi
Mangione’s shirtless picture from Hawaii (now that is a thirst trap!), but the response is akin to the
response many men have to big-breasted, big-hipped female game characters or, to evoke a different
epoch, the curvy, busty Playboy models of old. In the case of women, “fitness” is seen in hips broad
enough for birthing and breasts healthy enough to nurse offspring. In other words, that
appreciation—that sexualization—is a remnant of our evolutionary past because those traits were,
once upon a time, shorthand for reproductive success.
I’d argue that seeing the alleged CEO shooter provoked a similar sexual response in many
individuals. Just as a woman with broad hips was seen as a reliable choice for producing healthy
offspring, a man willing to thwart threats for the good of the group (and his family), was seen as an
ideal choice for a mate. In our complex, modern society, with the seemingly infinite layers of
“civilization” laid atop our deeply ingrained evolutionary biology and psychology, Luigi Mangione
became, to some, the ideal man.
In this case, does it help that Mangione was young, physically fit, and handsome? Of course, just as
it would’ve if the alleged shooter had been an attractive female. But, and this is important, this
conclusion could only exist if the group members felt they were under threat.
I think this post on Instagram Threads by a user named raxb16 three days after the shooting and
three days into the manhunt for the shooter captures what I’m trying to say here:
Gentlemen, Reasons Assassin Bae is hot that are not his jawline: 1)he made a plan and executed it 2)he has values that do not flow with the stock market 3)he has made a stance against financial ‘prima nocta’ (refusing to let them force themselves on me? Mother may I ?) 4) seriously I cannot stress number one enough. Hope this helps.
Why the Public Response, then, Is the Least Surprising Thing Ever
No matter how complex our society becomes, no matter how fractured our politics, how cynical the
populace, how massive the wealth gap, the underpinnings of our communal life are rooted in tens of
thousands of years of group living, specifically cooperative living. We’ve entered an age where the
non-reciprocators in our group have ascended to immensely powerful positions, while still hoarding
resources and stealing labor from other group members. Non-reciprocators may have private jets,
rocket ships, $600 million weddings, and influence over our government, but they remain members
of the group. Our group. They are us.
We cannot understand the events of December 4th and, far more important, in my opinion, the
public response to those events, without understanding our long history as social creatures who
depended upon one another for survival. With unmitigated threats to our survival from our own
non-reciprocating group members, and no social sanctions to deal with those threats, there should
be absolutely no surprise that group members appreciate one of their own who took it upon himself
to be a norms-enforcer.
